Medicine
reimagined

PRETTY HEALTHY NYC

Diamond Hook led a luxurious rebrand of Pretty Healthy, New York's favorite concierge medical practice. Our elegant visual identity and site humanized the practice by conveying its warmth alongside a philosophy of personalized medicine.

logotype

GT Pressura

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GT Zirkon

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QUEEN BLUE
GOLD
PASTEL 
BLUE
PAYNE'S
 GREY
White
Black
PRACTICE
HOME

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