The #1 way to #2


Squatty Potty had garnered the attention of millions with a surprise viral launch and was eager to build a brand foundation for long term growth.

Approaching its identity with surgical precision and a dose of levity, we developed a fun and memorable logomark, a colorful art direction style, and a new brand voice that talks about poop just enough.

By melding its humorous legacy with the gravitas of wellness branding, our new identity elevated Squatty Potty's stools as desirable health products backed by real science.

We extended this identity across a svelte D2C website packed with vibrant imagery produced by our in-house production team.