The #1 way to #2


Squatty Potty garnered the attention of millions with a surprise viral launch, but was floundering to build a brand foundation that could sustain long term growth.

Approaching its identity with surgical precision and a dose of levity, we developed a fun and memorable logomark, a colorful art direction style, and a new brand voice that talks about poop just enough.

By melding its humorous legacy with the gravitas of wellness branding, our new identity transformed Squatty Potty from a comical gag to a desirable health product backed by real science.

We extended this identity across a svelte D2C website packed with vibrant imagery produced by our in-house production team.