The #1 way to #2

Squatty POTTY

Squatty Potty had garnered the attention of millions with a surprise viral launch and was eager to build a brand foundation for long term growth.

Approaching its identity with surgical precision and a dose of levity, we developed a cheeky logomark, a colorful art direction style, and a warm brand voice that talks about poop just enough.

2011-2019 VERTICAL
2011-2019 HORIZONTAL
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NEW HORIZONTAL
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2011-2019 VERTICAL
2011-2019 HORIZONTAL
NEW VERTICAL
NEW HORIZONTAL
NEW MONOGRAM

Sofia Pro

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By melding its jokester DNA with the gravitas of wellness branding, our identity elevated Squatty's stools as desirable health products backed by real science.

We extended this identity across a svelte D2C site packed with vibrant imagery and a tasteful medley of bathroom humor.

To announce the rebranding, we released two memorable product spots. One riffs on the aesthetic of luxury perfume commercials to convey a woman's love for her stool, and the other erroneously traces Squatty's origins to ancient Egypt.

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